You’ve launched your store. So where are the customers? I’ve been there. Here are the 3 simple, non-scary strategies I used to get my first, crucial sales.
I remember the night I launched my first online store. I’d spent weeks on it. My new Cloudfivo VPS was humming. My WooCommerce product photos looked beautiful. I hit “go live,” made a post on social media, and… nothing.
The next morning, I had zero sales. Zero.
I felt like I’d thrown a huge, expensive party and no one came. It’s the worst feeling in the world. You start to doubt everything—your product, your design, your idea.
Here’s the hard truth no one tells you: “Launching” is not the finish line. It’s the starting line. “Build it and they will come” is a lie.
Your first 10 sales will be the hardest you ever get. But they are the most important. They are your “proof of concept.” They start the snowball. Here is the simple, 3-step “snowball” plan I’ve used to launch every successful product since.
Strategy 1: The “Warmest” Money (Your Email List)
Who is the most likely to buy from you? A cold stranger from a Google ad? No. It’s the small, loyal group of fans who already trust you.
Remember our “Leaky Bucket” article? This is why you built that email list. This is your single greatest asset, and it’s where you’ll find your first sales.
- The Action: Write a personal, honest email to your small list. Don’t be “salesy.” Be you.
- The Message: “Hey, I’ve been working on something for months. As a thank-you for being a subscriber, you get the first look. It’s my new [Product], and I’m really proud of it. As a special ‘launch’ gift, here’s a 25% off coupon that’s good for the next 48 hours only, just for this list.”
- The Result: My first 3 sales came within 10 minutes of sending that email. Your list wants to support you. Let them.
Strategy 2: The “Hero” Blog Post (Your SEO Engine)
Remember our “SEO Secrets” article? Your blog is now your store’s most powerful marketing tool. You’re not just writing posts; you’re solving problems.
Do not write a blog post that says, “Buy My New Product!” That’s a boring ad, and no one will share it.
Instead, write a high-value “Hero Post” where your product is the solution.
- Bad Post: “Our New Coffee Beans Are Here!”
- Good Post: “My 5-Step Morning Ritual for a Perfect, Stress-Free Cup of Coffee”
In that “Hero Post,” you’ll link to your product naturally. (e.g., “Step 3: Use a dark roast bean with low acidity, like our new Founder’s Blend. It has a smooth, chocolatey note that’s perfect for this.”)
This post will now get traffic from Google forever, acting as a 24/7 salesperson for your product.
Strategy 3: The “Velvet Rope” (WooCommerce Coupons)
Let’s use the powerful tool we just installed. WooCommerce has a fantastic “Coupons” feature built right in. We’re going to use it to create urgency.
- The Action:
- In your WordPress dashboard, go to
WooCommerce->Coupons->Add New. - Create a simple, percentage-discount coupon. (e.g.,
WELCOME15for 15% off). - The Pro-Move: Go to the
Usage restrictiontab and set an expiry date (e.g., for 3 days from now).
- In your WordPress dashboard, go to
This isn’t just a discount; it’s urgency. By putting a time limit on it, you’re not just saying “Please buy”; you’re saying, “The launch party is this weekend only.” It gives people a powerful, compelling reason to buy now, not “later” (which, in sales, means never).
Conclusion: You’ve Started the Snowball
That’s it. A “thank you” email to your list. A helpful blog post for Google. And an urgent coupon for your new visitors. That’s how you get your first 10 sales.
Getting that first “WooCommerce: New Order!” email is the best feeling in the world. It’s the moment your website—running on its powerful Cloudfivo server—stops being a “cost” and starts being an investment.
You’ve built the engine. Now, go turn it on.




